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Tien vragen om te stellen aan je Retail Media partner

Luc Eeckhout, Manager Media & Agencies
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In het voortdurend veranderende landschap is Retail Media uitgegroeid tot een cruciaal kanaal voor adverteerders die consumenten willen bereiken op een beslissend moment in hun aankoopproces. Echter, door de snelle groei van Retail Media kan het voor adverteerders ingewikkeld zijn om deze markt te betreden. Om deze uitdagingen aan te pakken en ondersteuning te bieden, heeft de World Federation of Advertisers (WFA) recent een document gepubliceerd getiteld "Questions to consider asking your Retail Media Partners". Dit document helpt adverteerders om het volledige potentieel van Retail Media in deze snel veranderende omgeving te benutten.

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