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Retail media: establishing a transparent, efficient, and secure ecosystem

Luc Eeckhout, Manager Media & Agencies
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Retail media is becoming a major trend in marketing and advertising, with the potential to evolve into a mass medium. The collaboration between UBA, bvA (the Dutch Advertisers' Association), and BABM marks a significant step forward in the retail media landscape.Our goal is to create a level playing field that ensures transparency, efficiency, and security for brands using retail media. The result? A whitepaper on retail media, featuring best practices to guide the industry forward.

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