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Is your media strategy ready for a cookieless future?

Luc Eeckhout, Manager Media & Agencies
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Last summer, Google announced a surprising update: third-party cookies will not be removed after all. However, this doesn’t change the fact that the marketing and communication sector must continue to rethink how to use data securely to reach the right consumers. First-party data remains a priority. During the UBA Exchange Community session on 16 October, industry experts shared their insights and perspectives to help advertisers answer the question: How ready is your media strategy for a cookieless world? 

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