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The alcohol sector commits to more responsible advertising and better protection for young people

UBA Team
Alcohol covenant 2024.jpg

The Advertising Council, in collaboration with various stakeholders in the Belgian alcoholic beverage sector, has decided to strengthen its commitments in marketing practices. These new rules have been formalized in a sector-wide agreement, with the primary goal of better protecting young people from the dangers of excessive alcohol consumption. This new framework also adapts to modern marketing trends.

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