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9 consumer trends decoded

Ipsos Belgium
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In today’s ever-evolving market, understanding emerging trends is no longer a luxury but a necessity for success. While it’s impossible to predict the future with absolute certainty, Ipsos Global Trends 2024 offers valuable insights into the forces shaping consumer behaviour. Based on data from a survey of 50,000 consumers representing 74% of the global population and 90% of global GDP, the report reveals nine major trends and their associated opportunities for Belgian businesses.

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