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New Client-Agency contract including the use of AI

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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As a key player in the marketing and communications sector, building strong relationships between brands and agencies is essential. To meet this need, UBA and ACC, in collaboration with the law firm AdaStone, have developed a new model contract that provides a solid foundation for all communication partnerships. This contract aims to clarify mutual obligations, ensure the protection of intellectual property rights, and promote the responsible use of artificial intelligence (AI).

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