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CIM Belgian Publishing Survey: een trouw publiek voor de persmerken

Luc Eeckhout, Manager Media & Agencies
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Het CIM (Centrum voor Informatie over de Media) heeft onlangs de resultaten van de Belgian Publishing Survey (BPS) gepubliceerd, een studie die het bereik van persmerken in België analyseert. Deze nieuwe editie bestrijkt de periode van juni 2023 tot mei 2024 en is gebaseerd op een veldwerk uitgevoerd door het instituut IPSOS bij 8.030 individuen van 16 jaar en ouder. Hier zijn de belangrijkste bevindingen van deze studie.

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