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Hoe agentschappen generatieve AI gebruiken

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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UBA speelt in op de noden van haar leden met 3 online sessies over artificiële intelligentie. Ishan Chatterjee, vice-president bij R3, beet de spits af met een presentatie die de focus legde op hoe agentschappen gebruik maken van generatieve AI (Gen AI). Hij besprak adoptietrends, kosten, juridische implicaties en de impact voor adverteerders. Ontdek de belangrijkste inzichten uit deze sessie.

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