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Media Budgets 2025: Trends, challenge, and opportunities

Luc Eeckhout, Manager Media & Agencies
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The World Federation of Advertisers (WFA) and Ebiquity have released their latest Media Budgets Survey for 2025, providing a detailed look at how global advertisers are navigating the evolving media landscape. With insights from 134 global brand leaders, including seven of the world’s top 10 advertisers, representing a combined annual ad spend of $66 billion, the survey sheds light on the shifting priorities and challenges defining media strategies for the year ahead. The full report is available exclusively to UBA members.

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