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What are the key marketing trends for 2025?

UBA Team
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The marketing world is poised for a seismic shift in 2025. From embracing generative AI to integrating sustainability into core strategies, marketers face new opportunities and challenges. The rise of creator economies, evolving media landscapes, and demographic shifts demand innovative thinking and adaptability. This article summarizes the top trends marketers need to watch out for, as outlined in Kantar’s Marketing Trends 2025 report.

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