What can you expect from us in 2025?
The UBA team wishes you a fantastic 2025!
We’d love to take a moment to look back on 2024. In addition to our successful events and training sessions, we highlight a few key achievements below that we believe are worth mentioning.
Achievements from 2024
A thriving community – Our membership base continued to grow, reaching 391 member companies. To strengthen our relationships with our members, we launched the Member Intimacy project. We believe it’s important that the full range of UBA’s offerings is accessible across all departments within each company, and we are actively working to increase awareness of our initiatives.
Launch of the podcast series CMO Voices – A monthly podcast featured in De Tijd and L’Echo, where CMOs share the secrets behind their brands. The series has already attracted over 10,000 listeners. Discover the stories behind AXA, BMW, Delhaize, D’Ieteren, Eneco, KBC, Neuhaus, and Proximus.
The evolution from “Expert” Communities to “Exchange” Communities – A new name that better reflects the essence of these communities: the exchange of experiences among professionals. Combined with a targeted focus on current topics such as Retail Media, Customer Experience, and AI, this transformation has led to overwhelming participation.
Downloadable publications – Our Knowledge Hub has been enriched with several new publications, including Sustainable Lifestyles in Advertising, Guidelines on Artificial Intelligence and Communication, and the Retail Media Guide.
Looking ahead to 2025
Strong focus on AI – Providing support and inspiration for both companies taking their first steps in AI and those with more advanced experience. In the first half of the year alone, we have already planned 10 training sessions.
Launch of the UBA Marketing Communication Effectiveness framework – UBA aims to take the lead as a thought leader in brand effectiveness. Additionally, we are closely following the transition of CIM toward a fully-fledged cross-media measurement system. The ability to measure net reach and frequency across all platforms will significantly enhance the effectiveness of media investments for brand builders.
Launch of the Framework for Positive Marketing Behaviours – This initiative will support brand builders by providing concrete tools to encourage positive consumer behaviour. Through this framework, UBA aims to contribute to a more sustainable world.
New website – In just a few weeks, we will unveil our new UBA website, now available not only in Dutch and French but also in English. This will allow us to serve our broad community even better.
We look forward to an exciting and active 2025 filled with inspiring moments at our many events.
We sincerely thank all our members for their engagement and valuable contributions.
The UBA Team
