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Marketing and IT: how L’Oréal builds shared governance for innovation

Grégory Marchandise, UBA Domain lead Data & Technology and Content
L'Oréal mktg IT 1184x450.png

During a recent UBA session in partnership with WPP and the Institute for Real Growth (IRG), L’Oréal explained how shared governance between marketing and IT has become a core engine of their brand growth and positioning.

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