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A new voice for local media in the Belgian advertising market

Luc Eeckhout, Manager Media & Agencies
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Five Belgian publishers are joining forces with the creation of Belgian Publishing Experience (BPX), a new federation that aims to reposition local media at the heart of advertising strategies. In a landscape where advertisers are often drawn to international platforms, BPX seeks to demonstrate that Belgian newspapers, magazines, and news media remain essential pillars for effectively reaching consumers.

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