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Decoding the hidden half of innovation: how sensory insights unlock product success

Karlien De Roeck, Senior sensory consultant @ Haystack
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Consumer research tells you what people like. An essential insight when shaping successful products. But what if you could also understand why they respond the way they do? In a world where first impressions are everything, combining subjective input with technical precision gives you a sharper edge. Sensory research uncovers that hidden layer, translating instinctive reactions into actionable data. When the two approaches work together, you move from intuition to clarity and from good to unforgettable.

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