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Humour in advertising: how far is too far?

Raad voor Reclame - Conseil de la Publicité
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Humour grabs attention and triggers emotion, making it a powerful advertising tool but not a licence to ignore the rules. The Belgian Jury for Ethical Practices (JEP) ensures ethical standards are upheld, even when laughter is the goal. Here’s what advertisers need to keep in mind.

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