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Marketing Effectiveness: from best practice to common practice?

Bart Lombaerts, Head of Content @ Spyke

“We now have all the necessary information to make the right marketing decisions. Those who implement it the fastest will come out on top.” In the closing session of the UBA Media Date, it became clear why marketing effectiveness seeps so slowly into companies. With Professor Magda Nencycz-Thiel (Ehrenberg-Bass Institute) and Sorin Patilinet, Global Marketing Effectiveness & Measurement Innovation (PepsiCo), the closing session of the UBA Media Date brought together two heavyweights in the field of marketing effectiveness.

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