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BMW customer experience: where innovation and service come together

Georges Pagalis, BMW
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At BMW, everything revolves around experience: not only the car itself, but also the feeling customers have from the moment they enter the showroom, from the first impression to aftersales service.
With the innovative Retail.Next concept, BMW is taking a major step towards the future of customer relations: digital, personal, and fully tailored to the needs of the modern driver.
The result is a premium experience that strengthens the brand’s DNA and exceeds the expectations of today’s customer.

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