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Is your online visibility at risk? How AI search is changing organic traffic

Jens Michiels, iO Teamlead Marketing Optimization SEO & CRO
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Organic search is going through a true revolution. With the rise of generative AI and shifting user behaviour, brands need to rethink their online visibility strategy. During a "60 minutes" session, Jens Michiels, Team Lead Marketing Optimisation SEO & CRO at iO, explained the key evolutions in search and shared the levers brands can use to stay relevant in this new ecosystem.

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