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Revenue Growth Management in 2026: precision, purpose, and profitability

Peter Speltincx, Simon - Kucher Partner
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After several years of inflation, volatility, and disrupted consumer behavior, Revenue Growth Management (RGM) has become a strategic imperative for Consumer Goods manufacturers and retailers. As we have entered 2026, growth is harder to achieve: price increases are no longer a given, competition is intensifying, and consumers are more deliberate, value-conscious, and emotionally driven in their purchasing decisions.

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