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Unboxing modern brand building in the creator era: Lessons from Effie Europe 2025

Sana Hussain, Kantar Insights Belgium Director, Brand and Creative, Creative Lead
Gabriella Harris, Kantar Insights Belgium Research Manager, Creative Expert
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The Effie Awards Europe celebrates one thing above all: marketing effectiveness. And this year’s winners offer an especially powerful window into how modern brands grow—through partnership, cultural relevance, and coherence across platforms. 

As strategic insights partner to Effies, Kantar works with Effie Europe to understand the why behind these campaigns. 

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