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Marketing2030: UBA and WPP bring the Belgian CMO voice into the global debate

UBA Team
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Today, marketing faces strategic choices that will shape tomorrow’s growth. Looking ahead to 2030, CMOs are confronted with fundamental tensions: short term versus long term, human creativity versus technology, and global scale versus local relevance.

It is from this reality that Marketing2030 was launched: an ambitious international initiative that aims to define how marketing should be organised and developed in order to deliver sustainable business growth towards 2030.

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