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How Belgian brands can thrive in the “uneasy decade”

Dorien Deckers, Ipsos Belgium Senior Research Curator
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In a world where Harvard economist Kenneth Rogoff predicted Bitcoin would fall to $100 rather than climb to $100,000, and where Bart De Wever confidently declared "Trump is over and out" in 2021, one thing becomes clear: predicting the future is challenging, to say the least. Yet for advertisers and brands, understanding the trends shaping consumer behavior has never been more critical to build resilience. 

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