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Cross-media measurements with an eye for effectiveness

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE
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How do players such as Ads & Data, DPG Media Advertising and Vlaamse Audiovisuele Regie (VAR) view developments in the field of media measurements? Experiential experts Rikkert Van Loo, Tim Van Doorslaer and Alex Thoré discuss the matter.

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