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CIM boosts transparency in advertising

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE
Newsletter_20260127_CIM_Transparantie reclamemarkt_Photo_KDR_SotU2025.jpg

Figures show that brands are allocating an increasingly large share of their advertising budgets to online media. But assuming they don't critically reflect on these investments would be a mistake. Advertisers too are questioning the dominance of the platforms – particularly when it comes to effectiveness. The call for transparency is growing louder. CIM (Center for Information about Media) is stepping up to the challenge.

Picture: Koenraad Deridder, General Manager, CIM

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