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Win-win for media and advertisers: why CIM ONE is more than a modern measurement tool

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE
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126,5 million euros between now and 2030: that is the additional value that CIM’s new hybrid measurement method has is store for the media landscape. At the very least, because the calculations focus solely on the quantifiable effects in the TV and video domain. And without being detrimental to advertisers, because thanks to a better understanding of the public higher returns lie on the horizon.

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