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UMA-UBA Benchmark: collaboration reshapes the media mix

Luc Eeckhout, Manager Media & Agencies
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The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alongside a more transparent and comprehensive view of the media landscape. Expanded collaboration across the ecosystem, including publishers (BPX) and media sales houses (VIA), provides new insights into how net media investments are evolving in Belgium and underscores the resilience of local players.

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