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Are brands winning attention but losing relationships?

Luc Eeckhout, Manager Media & Agencies
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In today's marketing landscape, grabbing and keeping consumers' attention has become harder than ever. They are exposed to thousands of commercial messages every day. Algorithms optimise campaigns in real time, marketers track clicks and conversions with increasing precision, and media plans can be adjusted at the touch of a button. Yet despite all these technological advances, many brands face a growing challenge: they succeed in capturing attention for a moment, only to be forgotten shortly afterwards.

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