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UBA gives European advertisers a voice in the debate on the future of audience measurement

Luc Suykens, CEO UBA CEO UBA
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The future of independent audience measurement is being shaped at European level. At consultations held by the European Board for Media Services, UBA CEO Luc Suykens was the only person representing European advertisers. Speaking alongside representatives from Google Europe and Netflix Europe, he made the case for a clear approach: Europe needs shared principles, but national markets must have the flexibility to put them into practice. It is an important policy debate in which UBA is playing an active role in shaping Europe's approach.

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