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Belgian media inflation revised down

Luc Eeckhout, Manager Media & Agencies
Newsletter_20261110_WFA_Outlook_top_picture.png

Six months after the spring edition, the World Federation of Advertisers (WFA) has updated its biannual WFA Outlook on media price inflation, now covering 2026 and 2027 forecasts. UBA once again shares the key results for Belgium and compares them with surrounding markets. The headline for Belgian advertisers is an overall downward revision to 3,8% in 2026. For 2027, Belgian inflation is expected to hold at broadly the same moderate level (4,0%).

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