Global trends amongst Belgian consumers in the uneasy decade of the 2020s
To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the fourth session out of five.
Introduction
The 2020s are becoming defined by persistent tensions, reshaping society, technology and the global economy. Businesses are challenged to see the difference between fleeting fads and robust strategic opportunities.
Since its launch in 2014, Ipsos Global Trends has evolved from a mere snapshot to a continuous exploration of consumer attitudes and values. Learn how consumers are turning inward, why traditional systems are losing credibility and what organisations must do to stay relevant in a world defined by uncertainty and individualism.
This session specifically aims to deliver a unique Belgian outlook on these trends. By incorporating real market examples, you will gain a comprehensive understanding of critical dynamics in the consumer landscape and discover relevant marketing and business opportunities.
Language
The session is conducted in English and the slides of the presentation are in English as well.
Schedule
Dorien Deckers Research Curator at Ipsos Belgium
60 minutes session
Q&A
Speakers
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Clément Degrave
Client Director at Ipsos BelgiumClément has 15 years of expertise in market research and is currently in charge of Ipsos Social Intelligence Services with Ipsos Synthesio in Belgium. Over the past few years, Clément has focused on trend watching and trend applications to diverse industries, crawling through online conversations to detect emerging consumer signals by combining Ipsos Synthesio AI capabilities and the lens of the Ipsos Global Trends framework.
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Dorien Deckers
Research Curator at Ipsos BelgiumWith more than a decade of experience in market research and consumer insights, Dorien excels in transforming data into compelling human-centric narratives. By identifying patterns, uncovering the unexpected and debunking myths, her mission is to empower brands and organizations with the empathy needed to drive lasting consumer engagement.
Register
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Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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