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Agentic AI in search marketing

From SEO to GEO: how AI is reshaping search and brand visibility. This is the second session in a series of four.

English 60 minutes
When 3 April 2026
12:00 - 13:00

Speakers

  1. Germain Deflandre

    Germain Deflandre

    Co-founder & Co-CEO at MentionLab
    Germain is an entrepreneur at heart, with a deep passion for Search Marketing, and emerging technologies. He is the Founder of MentionBox and Co-founder & Co-CEO of MentionLab, an AI listening and intelligence platform that helps companies understand and optimize their visibility across AI sy...
    Germain Deflandre

    Germain Deflandre

    Co-founder & Co-CEO at MentionLab

    Germain is an entrepreneur at heart, with a deep passion for Search Marketing, and emerging technologies. He is the Founder of MentionBox and Co-founder & Co-CEO of MentionLab, an AI listening and intelligence platform that helps companies understand and optimize their visibility across AI systems.

    With MentionLab, he wants to go beyond tracking mentions by analyzing how AI perceives and represents brands, how it influences markets and consumer behavior, understand Agents behaviors, and identifying actionable levers to strengthen visibility and performance in AI-driven environments.
  2. Pierre Georges

    Pierre Georges

    Co-founder at MentionLab
    Pierre is an entrepreneur passionate about Organic Search Marketing, with a strong background as an SEO consultant on both local and international projects. As Co-founder of MentionLab and Partner & COO at MentionBox, he helps brands design innovative and forward-thinking Organic Search stra...
    Pierre Georges

    Pierre Georges

    Co-founder at MentionLab

    Pierre is an entrepreneur passionate about Organic Search Marketing, with a strong background as an SEO consultant on both local and international projects.

    As Co-founder of MentionLab and Partner & COO at MentionBox, he helps brands design innovative and forward-thinking Organic Search strategies tailored to leverage all the emerging platforms consumers use today to search for information, products, and services.

Register

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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