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Agentic AI: how context-driven AI is a key lever

Why context is the new power behind AI-driven marketing. This is the third session in a series of four.

English 60 minutes Online
When 7 May 2026
12:00 - 13:00

Speakers

  1. Michaël Verbinnen

    Michaël Verbinnen

    Data & Tech lead at iO
    Michaël Verbinnen is Client Account Lead at iO, where he works with clients to build out their digital agenda. Agentic AI has become essential in this context, not as a buzzword, but as a concrete lever for strategy and execution. Drawing on his day-to-day experience at iO, a pioneer in the...
    Michaël Verbinnen

    Michaël Verbinnen

    Data & Tech lead at iO

    Michaël Verbinnen is Client Account Lead at iO, where he works with clients to build out their digital agenda. Agentic AI has become essential in this context, not as a buzzword, but as a concrete lever for strategy and execution.

    Drawing on his day-to-day experience at iO, a pioneer in the field with its own agentic AI solutions such as Bonzai, he explains how brands are already taking real steps with context-driven AI today, and what that means for their organisation, their customers and their growth.

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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