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Book presentation Memory Brands by Marc Fauconnier

In 60 minutes, Marc Fauconnier presents his new book Memory Brands - how brands survive in an algorithmic world.

English 60 minutes
When 13 October 2026
12:00 - 13:00

Speakers

  1. Marc Fauconnier

    Marc Fauconnier

    CEO at FamousGrey
    Marc Fauconnier is an advertising entrepreneur, brand strategist and author with 35 years of experience building brands. He founded the agencies LG&F and Famous, the latter acquired by WPP, and worked with many of Belgium's best-known advertisers. He is a sharp and outspoken voice on what mar...
    Marc Fauconnier

    Marc Fauconnier

    CEO at FamousGrey

    Marc Fauconnier is an advertising entrepreneur, brand strategist and author with 35 years of experience building brands. He founded the agencies LG&F and Famous, the latter acquired by WPP, and worked with many of Belgium's best-known advertisers. He is a sharp and outspoken voice on what marketing gets right, and what it keeps getting wrong. His approach is practical enough to start using the next day.

    Marc combines the view of an agency founder with that of a strategist: direct, hands-on, and built on decades of real campaigns rather than theory.

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Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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