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UBA Media Date 2023

The path to strong communication

When 31 August 2023
15:15 - 21:00
Location Dolce La Hulpe
Chaussée de Bruxelles 135
1310 La Hulpe

Schedule

On Thursday 31 August:
14:15 - 15:15

Netwerkmoment met welkomstdrankje

15:15 - 17:15

Introduction by Mira De Maeyer & Moderation by Bart De Pauw

 

The wrong and the real of it | Grace Kite

'The long and the short of it', de theorie over het balanceren van mediabestedingen over korte en lange termijn, van Binet en Field is dit jaar 10 jaar oud, maar nog zeker niet versleten. Grace Kite toont aan dat de combinatie van volharden en meten een winnende strategie is die overal werkt, ook in België. Ze illustreert dit aan de hand van voorbeelden die mooi uitdraaien en andere die een heel ander verhaal tonen.
 

Marketing Effectiveness | Mark Ritson

Mark Ritson bespreekt op zijn eigen unieke wijze zijn persoonlijke checklist voor marketingeffectiviteit. Het gaat veel breder dan de effectiviteit van reclame, die maar 8% van de totale uitdaging vormt. Hij kijkt naar enkele van de belangrijkste elementen waarmee marketeers effectiever kunnen zijn. Zijn onderwerpen omvatten het nieuwe belang van targeting, de waarde van tracking, de duidelijkheid van eenvoudige strategie en de cruciale rol van merkarchitectuur. Een mooie opsomming met toegepaste voorbeelden en directe lessen. 
 

The Future of Advertising - The Belgian case | Vincent Fosty

UBA en Deloitte geven de resultaten vrij van een exclusieve studie over de achterliggende krachten van de reclamesector in België. Deze studie focust zich op de belangrijke trends in het Belgische reclame-ecosysteem in de komende 5 jaar. De inzichten zijn gebaseerd op interviews met de belangrijkste stakeholders in de sector en hebben betrekking op het hele adverteerder eco-systeem. 
 

Empowering strong local media | Minister Dalle

17:15 - 21:00

Networking during summer buffet

Prices

Dit evenement is exclusief voor UBA merkenleden en de top van onze expertisepartners die hiervoor een persoonlijke uitnodiging ontvangen hebben.

Kosteloos annuleren kan tot en met 31/07/2023. Voor inschrijvingen die na deze datum worden geannuleerd, blijft het bedrag van uw deelname verschuldigd. 

Indien u vragen heeft omtrent uw inschrijving, gelieve ons te contacteren via contact@ubabelgium.be.

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