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Data Strategy for E-commerce

Hoe implementeert u een first-party data strategie voor E-commerce?

Master Class English
When 12 December 2023
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Het einde van third-party cookies. Even leek het alsof de wereld zou vergaan. Maar gelukkig zijn er alternatieven die kansen bieden voor marketeers en hun organisaties, waaronder first-party data. Een goede first-party datastrategie kan organisaties helpen om directe relaties met hun klanten op te bouwen, waarde te creëren en hun marketingactiviteiten te verbeteren. 

Deze training geeft u een uitgebreid inzicht in de belangrijke rol van data in het succes van E-commerce. We onderzoeken de huidige marktomstandigheden, delen best practices om uw datastrategie te verbeteren en geven praktijkvoorbeelden van hoe data de Customer Journey kunnen verbeteren. Daarnaast leert u hoe u een kader uitwerkt voor een aanpasbare datastrategie in een cookieloze wereld, zodat uw organisatie en E-commerceplatform ook in de toekomst goed gewapend zijn voor het verzamelen van data.

Wat kan u verwachten?

  • U komt te weten welke impact een cookieloze wereld heeft op dataverzameling.
  • U leert een allesomvattende datastrategie uitwerken met behulp van first-party data, op maat van uw bedrijf.
  • U ontdekt hoe u data kan inzetten om een naadloze Customer Journey te creëren en de algemene prestaties van uw online verkoop te verbeteren.

Voor wie? 

  • Marketing Managers, IT Managers, ...

Niveau

  • Advanced

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class kunt u deze video-opleiding bekijken :

Taal

De opleiding wordt volledig in het Engels gegeven. De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 12 December:
13:30 - 14:30
Glenn Weuts Head of Marketing Technolgy at iO

Deel 1: Inleiding, doelstellingen en context

14:30 - 15:30

Deel 2: Cases & het uitwerken van een kader

15:30 - 16:30

Deel 3: Datastrategie in de praktijk & Q&A

Speakers

  1. Glenn Weuts

    Glenn Weuts

    Head of Marketing Technolgy at iO

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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