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Elevating brands on LinkedIn

Hoe kan u als merk uw voordeel halen uit LinkedIn?

Master Class Dutch
When 14 June 2024
10:00 - 13:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

In een digitaal tijdperk waarin professionele netwerken cruciaal zijn voor het opbouwen en verduurzamen van een merkimago wordt LinkedIn algemeen beschouwd als een van de hoekstenen. In deze Masterclass duikt u in de wondere wereld van LinkedIn. U ontdekt het vermogen ervan om banden te smeden, uw merkzichtbaarheid te vergroten en een bruisende community rond uw merk te creëren. 

Met een krachtige mix van B2B- en B2C-interacties richt LinkedIn zich tot een zeer gevarieerd publiek. LinkedIn is de aangewezen ontmoetingsplaats om contact te leggen met stakeholders – van prospects en partners tot mogelijke werknemers, die allemaal samen een dynamisch zakelijk ecosysteem vormen. 

Deze Masterclass maakt u wegwijs in LinkedIn. U leert wat LinkedIn zo bijzonder maakt en hoe merken daar doelgericht gebruik van maken. Deze opleiding wil een kompas zijn dat merken doorheen het LinkedIn-landschap leidt door ze vertrouwd te maken met het algoritme, door hun bedrijfspagina te optimaliseren en door hun werknemers een stem te geven.

Wat zal u leren?

  1. Het strategische belang begrijpen van LinkedIn bij het opbouwen van een merk en het creëren van B2B/B2C-engagement. 
  2. Zich vrij op LinkedIn bewegen en inzicht verwerven in de algoritmen en contentdynamiek van het platform. 
  3. Contentstrategieën voor bedrijfspagina's uitwerken om de merkzichtbaarheid te vergroten. 
  4. LinkedIn-analytics inzetten om engagement en bereik te meten en verbeteren. 
  5. Een cultuur creëren waarin werknemers en stakeholders zich profileren als ambassadeur van het merk. 
  6. Hun netwerken, tools en strategieën efficiënt inzetten voor duurzame groei. 

Voor wie? 

  • Management 
  • Brand Managers 
  • Marketing Executives 
  • Social Media Managers 
  • Content Creators 
  • Business Development Executives 

Taal

De opleiding wordt gegeven in het Nederlands.

Gerelateerde Training 24/7 opleiding

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleiding te bekijken:

Schedule

On Friday 14 June:
10:00 - 13:00
Tom Baeten Owner at Winger Academy

Programma

Speakers

  1. Tom Baeten

    Tom Baeten

    Owner at Winger Academy

    This Masterclass is led by Tom Baeten. Tom is a sales and marketing professional with extensive experience at companies such as Ricoh, Sara Lee, Suez, and the Lagardère Group.

    A LinkedIn early adopter, Tom created his profile in January 2007 and has been captivated by how LinkedIn can be used not just as a platform, but as a tool to build a brand, boost sales, marketing, communication, and recruitment.

    Since 2016, Tom has trained over 7,000 participants worldwide on how to leverage LinkedIn to their advantage.

    The success of his masterclasses? His enthusiasm, the interactive approach, and the ease with which his tips & tricks can be put into practice.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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