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Content distribution

Hoe zorg ik ervoor dat mijn boodschap mijn doelpubliek bereikt?

Master Class English
When 21 February 2024
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Te veel content komt niet tot bij zijn doelgroep en dat is zonde van alle tijd en inspanningen die marketeers steken in het maken ervan.

Ja, we moeten zwaar investeren in kwaliteitscontent maar hetzelfde geldt ook voor de distributie en promotie. Alleen zo krijgt uw doelgroep uw content te zien.Het komt er op neer dat je de juiste inhoud aanreikt in de juiste kanalen, op het juiste moment, voor het juiste publiek.

Deze Master Class gaat dieper in op de meerwaarde van distributie volgens dit programma: 

  • Het belang van contentdistributie en promotie begrijpen binnen het grote geheel van content marketing
  • De uitdagingen waar marketeers voor staan 
  • Distributiestrategie: tips & tricks 
  • Rapportage: hoe kijk je naar de juiste KPI's 
  • Cases en oefeningen

Voor wie? 

Iedereen die betrokken is bij contentmarketing, met strategische of operationele verantwoordelijkheden

Taal

De opleiding en de presentatie worden gegeven in het Engels.

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleidingen te bekijken:

Schedule

On Wednesday 21 February:
13:30 - 17:00
Koen Denolf Managing Director at The Fat Lady
Pauline Lannoo Head of Digital Strategy at The Fat Lady

Programma

Speakers

  1. Koen Denolf

    Koen Denolf

    Managing Director at The Fat Lady

    Koen Denolf calls himself a ‘content prophet’, thanks to his ongoing dedication as a writer, thought leader, speaker, lecturer and vlogger in the field of content marketing. At his agency, The Fat Lady, he works as a content strategist.

  2. Pauline Lannoo

    Pauline Lannoo

    Head of Digital Strategy at The Fat Lady

    Pauline Lannoo is Head of Digital Strategy at content marketing agency The Fat Lady. She is an expert in distribution strategy, where she links the right KPIs to seamless collaboration between strategy, creation, distribution and reporting.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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