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Google Analytics 4

Hoe kunt u Google Analytics 4 en de mogelijkheden ervan optimaal benutten?

Master Class French
When 16 January 2024
13:30 - 15:30

Introduction

Met deze training leert u de belangrijkste rapporten te interpreteren en verwerft een diepgaand inzicht in alle statistieken, zodat u precies weet waar de verzamelde gegevens voor staan. Vervolgens wordt een methodologie voorgesteld waarmee u een uitgebreide analyse kunt maken van de doelgroep van uw website, van hun gedrag en hun conversie en waarmee u nauwgezet de efficiëntie meet van de reeds geïmplementeerde marketingacties en -tactieken.

Deze opleiding kan interessant zijn voor iedereen die betrokken is bij de meting en analyse van de gegevens van een website of app met Google Analytics 4, en van wie de functie of behoeften nauw aansluiten op die van marketing of communicatie. Wanneer u zich deze competenties eigen gemaakt hebt, kunt u weloverwogen beslissingen nemen en uw marketingstrategieën optimaliseren.

Na het volgen van deze opleiding

Na deze opleiding kunt u perfect uitmaken welke categorieën van gebeurtenissen relevant zijn, de efficiëntie van uw campagnes evalueren en grondigere data-analyses uitvoeren. Indien u nog steeds de verschillende tags wilt gebruiken om te traceren, zult u nog een extra opleiding over Google Tag Manager moeten volgen.

Voor wie?

Deze opleiding is bedoeld voor professionals uit de marketing- en communicatiesector die hun online aanwezigheid willen analyseren en evalueren. 

Taal

De opleiding wordt gegeven in het Frans. De presentatie is in het Engels.

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleidingen te bekijken :

Schedule

On Tuesday 16 January:
13:30 - 15:30
Sébastien Piette Consultant & trainer at

Programma

Speakers

  1. Sébastien Piette

    Sébastien Piette

    Consultant & trainer

    As a digital marketing consultant and trainer, Sébastien helps businesses grow through the power of the internet. A member of Generation Y, he offers tailored solutions for various business profiles, with a particular focus on SMEs.

    Sébastien manages multiple online advertising accounts for a wide range of clients and is recognised by Google as a 'certified AdWords specialist'. He advises brands on increasing their online visibility, driving more traffic to their websites, and improving the conversion rate of e-commerce platforms. To achieve this, he primarily relies on return on investment (ROI) and statistical analysis (Analytics). Additionally, he has a strong interest in marketing and communication for SMEs

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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