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Transmedia storytelling

Hoe kan u uw storytelling ontwikkelen via verschillende media?

Master Class English
When 26 January 2024
09:30 - 11:30

Introduction

In deze workshop leert u alle aspecten van storytelling. U zoekt de juiste onderwerpen en een nieuwe invalshoek. U ontdekt hoe belangrijk een sterke premisse is. Dat alles vertaalt u in een coherent script of een tekst en u maakt de juiste creatieve keuzes. De volgende stap is transmedia storytelling. Hoe vertelt u substory's van een groter verhaal, op verschillende kanalen, in tekst, video of audio? Welke formats werken het best op welke kanalen? En hoe doet u dat allemaal zonder al uw tijd te exclusief aan uw contentcreatie te besteden? Als kers op de taart zoomen we in op de deelname van uw publiek en de beschikbare storytools. Hoe kunt u uw publiek betrekken bij uw verhaal? We linken de juiste storytools & -apps aan uw verhaalwereld. 

Want de basis van dit alles is en blijft natuurlijk een sterk verhaal! Content is belangrijk, maar niets zonder de juiste distributie. 

Na het volgen van deze opleiding

  • Krijg inzicht in de basics van storytelling en transmedia storytelling 
  • Maak sterkere (transmedia) story's die blijven hangen! 
  • Wees u bewust van de struikelblokken van (transmedia) storytelling 
  • Pas die kennis toe op een contentstrategie 
  • Leer een nieuwe verhaalwereld uit te werken 
  • Link relevante storytools aan uw verhaalwereld en blijf daarbij binnen uw beschikbare budget 

Voor wie?

Contentmarketeers & -creators, journalisten, copywriters, mediaplanners en socialmediamanagers. 

Taal

De opleiding wordt gegeven in het Engels. De presentatie is in het Engels.

Gerelateerde Training 24/7 opleiding

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleiding te bekijken:

Schedule

On Friday 26 January:
9:30 - 11:30
Tom Rumes Docent at Thomas Moore Mechelen

Basic Storytelling

  • Waarom?
  • Wat?
  • Structuur van uw story
  • Voorbeelden
 

Transmedia storytelling

  • Wat? 
  • Do’s & don’ts 
  • Verhaalwereld oefening 
  • Voorbeelden 
 

Introductie tot storytools

Speakers

  1. Tom Rumes

    Tom Rumes

    Docent at Thomas Moore Mechelen

    For the past 20 years, Tom has been teaching storytelling and directing at Thomas More University in Mechelen. Drawing on his extensive experience as a cameraman, editor, director, journalist trainer and media consultant, he gives guest lectures in media companies on storytelling, new media trends and video journalism both in Belgium and abroad. He is the co-author of the book How To Story and was one of the driving forces behind innovative projects such as Jail TV and Brickland.be. With his own production company, Explosively Formed Productions, he now focuses mainly on web and 360° video.

Register

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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