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Addressable TV

Wat moet een merk weten over addressable tv?

Master Class French Online
When 17 April 2024
09:30 - 11:30

Introduction

Deze online Master Class kaart technische en theoretische aspecten van addressable tv aan. Daarnaast wordt er ook besproken in welke situatie en waarom een adverteerder beroep kan doen op deze technologie binnen het televisielandschap. Daar de toegangsdrempel dankzij deze technologie veel lager is, wordt het ook voor talrijke kleinere adverteerders interessant om op TV te verschijnen. Het verschil met lineaire TV zal hier dus ook snel duidelijk worden.

Tijdens de opleiding wordt er op objectieve wijze gekeken naar de voor- en nadelen van dit medium, wat de impact ervan kan zijn op de communicatiemix en hoe het precies moet worden ingepland.

Deze Master Class wordt online via Zoom gegeven. Schrijf u in om deel te nemen. U ontvangt de deelnamelink per mail.

Wat zal u leren?

  • De principes van Addressable TV begrijpen
  • Begrijpen wanneer deze technologie gebruikt wordt en wat de toegevoegde waarde ervan is
  • Inspiratie opdoen aan de hand van enkele succesvolle cases

Voor wie?

Brand managers, Media managers, campaign managers, brand marketeers

Taal

De opleiding wordt gegeven in het Frans. De presentatie is in het Engels.

Gerelateerde Training 24/7 opleiding

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleiding te bekijken:

Schedule

On Wednesday 17 April:
9:30 - 12:30
Grégory Vandenschrick Sales Director at RMB

Programma

Speakers

  1. Grégory Vandenschrick

    Grégory Vandenschrick

    Sales Director at RMB

Register

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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