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Boost your Effie performance

Hoe bouw ik een winnende Effie case?

French Dutch English
When 28 March 2024
13:30 - 16:00

Introduction

Het geheim van de beste marketeers? Weten hoe u een sterke Effie case bouwt.

De drijvende kracht achter de organisatie van de Effie Awards is hun missie om marketeers wereldwijd te onderrichten over ‘effectieve’ marketing communicatie strategieën mét bewezen resultaat en succesvolle effectieve marketeers te onderscheiden met een award. Het winnen van een Effie Award wordt wereldwijd erkend als de meest prestigieuze onderscheiding in de marketing industrie.

Voor het winnen van een Effie Award moet een Effie case worden ingediend waarbij aangetoond wordt dat communicatie een doorslaggevende rol heeft gespeeld bij het behalen van een buitengewoon marketingresultaat. Deze belangrijkste communicatieprijs wordt in België georganiseerd door UBA, ACC, BAM & UMA.

Wilt u eeuwige roem voor uw bijzondere prestatie in marketing communicatie? Schrijf u dan nu in op de gratis online Info Class. Ex-winnaars en juryleden vertellen u graag hoe u een sterke en overtuigende case bouwt.

Een uitgelezen selectie sprekers delen hun ervaringen omtrent het schrijven van een Effie. Zo krijg je een goed zicht op de verschillende vaardigheden en aspecten die van een Effie-schrijver en Effie-case een winnaar maken. Als deelnemer van zo'n class kan ik alleen maar dankbaar zijn voor de openheid en de passie waarmee de sprekers hun tips en inzichten willen meegeven! - Sofie Rutgeerts, Head of Commercial Research bij SBS Belgium

Ideale voorbereiding op het schrijven van een Effie! Alles wat je moet weten over de Effies, hoe te beginnen en hoe hem te winnen! - Jonas Braun, Media Strategie, Lidl belgium 

Zeer nuttige sessie, bedankt! - Thomas Rubbens, Jr Strategic Planner, Kunstmaan 

Schedule

On Thursday 28 March:
13:30 - 13:40

Onthaal en verwelkoming

door Aude Mayence, voorzitter Effie-jury & VP Marketing & Digital Delhaize, en Lydia Desloover, Director Effie Belgium
13:40 - 14:10

‘Briefing for Gold’

learnings voor een goeie client/agency briefing en de juiste ambities bij de start zijn de basis voor een Effie Award, door Petra Baeck, Founder Brand Booster, en Petra De Roos, Managing Director ACC. Gevolgd door een Q&A
14:10 - 14:40

‘Talk to the heart because the brain don’t wanna hear it anymore’

door Jo Boone, Campaign Team Manager Delhaize Belgium, en Frank Marinus, Creative Director TBWA/Belgium & Voltage Brussels. Gevolgd door een Q&A
14:40 - 15:10

‘Building effective media campaigns with agency-advertiser synergy’

door Els Thielemans, CEO Essence Mediacom. Gevolgd door een Q&A
15:10 - 15:35

Toelichting bij het Effie-proces

door Aude Mayence
15:35 - 15:45

Verduidelijking van de Effie practicals

door Lydia Desloover
15:45 - 16:00

Q&A

Speakers

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