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Sustainable consumption, from intentions to actions

Hoe duurzame consumptie aanmoedigen?

Master Class English
When 10 October 2024
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Steeds meer merken en organisaties willen consumenten aanmoedigen om duurzame keuzes te maken, of dat nu betekent dat ze Fairtrade producten kopen, het openbaar vervoer gebruiken of hun afval recyclen. Degenen die hierin slagen, begrijpen dat bewustwording niet genoeg is. Zij gebruiken een meer uitgebreide toolbox om mensen van intenties tot acties te bewegen. 

In deze masterclass bekijken we hoe we gedragswetenschap kunnen gebruiken om de barrières voor verandering beter te begrijpen en robuuste en creatieve oplossingen te vinden om duurzame consumptie gemakkelijker en motiverender te maken.

Wat zal je leren?

  • De mentale grenzen van de mens
  • Waarom bewustmaking niet genoeg is
  • Contextuele, sociale en individuele barrières voor duurzame consumptie
  • Gedragsoplossingen om duurzame consumptie te stimuleren

Taal

De opleiding wordt gegeven het Engels, de presentatie is in het Engels
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Thursday 10 October:
9:30 - 12:30
Fred Dorsimont Co-founder and Managing Director at Behaven

Programma

Speakers

  1. Fred Dorsimont

    Fred Dorsimont

    Co-founder and Managing Director at Behaven

    Fred Dorsimont is co-founder & managing director of Behaven, a certified B Corp helping brands and organisations unlock measurable behaviour change. 

    Behaven combines behavioural science, marketing and systems thinking to: 

    • Identify the hidden barriers to change.
    • Design interventions that move people from intention to action.
    • Deliver results for people, planet and prosperity.

    Behaven has been working with IKEA, L’Oréal, WWF, and public sector clients across Europe to make behaviour change stick—at scale.

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van jouw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van jouw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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