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Het definiëren van standaarden voor effectieve Retail Media in de Benelux

Retail Media is zeker één van de grootste uitdagingen voor retailers en branded goods manufacturers. Maar de markt heeft een groot gebrek aan standaarden waarmee we de effectiviteit van dit medium beter kunnen begrijpen en meten.

Dutch Exchange Community
When 11 June 2024
08:45 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Deze Exchange Community bespreekt de fundamentele principes voor het vaststellen van standaarden voor Retail Media en het meten van de effectiviteit ervan. Mathias Beke (Department Head of Media Services at Colruyt Group) deelt de visie en de laatste ontwikkelingen van Colruyt Group op dit vlak. 

Daarna delen we een whitepaper voor Retail Media.
Hoe definieer je Retail Media? Wat zijn de standaarden en welke KPI's moeten worden gebruikt om de effectiviteit van Retail Media te meten als onderdeel van een mediaplan? Nico Rijkhoff (bvA) zal dit toelichten.

UBA en BABM hebben een aantal richtlijnen uitgewerkt om het gebruik van Retail Media in merkcommunicatie te standaardiseren en te vergemakkelijken. We werken hiervoor nauw samen met de Nederlandse Bond van Adverteerders bvA zodat de standaarden op Benelux-basis kunnen worden vastgesteld. Vele retailers en adverteerders werken samen in de Benelux, wat het voor iedereen makkelijker maakt.

Bevestigde sprekers :

  • Mathias Beke, Department Head of Media Services bij Colruyt Group
  • Nico Rijkhoff, Director Marketing, Branding & Communications 

Schedule

On Tuesday 11 June:
8:45 - 9:30

Netwerkmoment met ontbijt

9:30 - 12:30
Mathias Beke Department Head of Media Services at Colruyt Group
Nico Rijkhoff Director Marketing, Branding & Communications at bvA

Exchange Community

Speakers

  1. Mathias Beke

    Mathias Beke

    Department Head of Media Services at Colruyt Group
    Mathias Beke

    Mathias Beke

    Department Head of Media Services at Colruyt Group
  2. Nico Rijkhoff

    Nico Rijkhoff

    Director Marketing, Branding & Communications at bvA
    Nico Rijkhoff is an independent marketing professional, a wave-maker for companies and organizations. After a career of nearly 30 years on the advertiser side, he now focuses on strategic projects for a wide range of clients. He was Director of Publiek & Marketing at the Nederlands Publi...
    Nico Rijkhoff

    Nico Rijkhoff

    Director Marketing, Branding & Communications at bvA

    Nico Rijkhoff is an independent marketing professional, a wave-maker for companies and organizations. After a career of nearly 30 years on the advertiser side, he now focuses on strategic projects for a wide range of clients. He was Director of Publiek & Marketing at the Nederlands Publieke Omroep, CMO of Maandag®, and Director of Brand & Communications at Ziggo, which he introduced to the Dutch market in 2008. He is a creative and innovative, hands-on marketing executive with broad interests. For bvA, he leads the Taskforce Retail Media.

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De UBA Exchange Communities zijn geprivilegieerde momenten waarop managers en experts specifieke onderwerpen bespreken om hun merken te helpen evolueren. Deelname is gratis en exclusief voor UBA merkenleden. Het delen van ervaringen staat centraal.

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