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Email marketing

Wat zijn de fundamenten van effectieve e­mailcampagnes en wat is de impact van AI?

Master Class English
When 9 October 2024
09:30 - 11:30

Introduction

Ontdek de fundamenten van effectieve e-mailcampagnes en de impact van AI.

Met de opkomst van generatieve AI verandert het landschap van e-mailmarketing snel, waardoor marketeers nieuwe, efficiënte manieren hebben om hun werk te stroomlijnen en te verrijken. Deze online cursus, gegeven via Teams, biedt je de kans om de traditionele en AI-gestuurde facetten van e-mailmarketing te verkennen. Je leert hoe generatieve AI, zoals ChatGPT, kan worden ingezet om je e-mailmarketingstrategieën en -tactieken te ondersteunen, waardoor je campagnes effectiever en aantrekkelijker worden. 

Wat zal u leren?

  • Inzicht in de impact van generatieve AI op e-mailmarketing en hoe deze technologie het werk van e-mailmarketeers kan vereenvoudigen. 
  • Begrip van de rol van e-mail binnen de marketingmix en essentiële strategieën voor het opzetten van succesvolle campagnes. 
  • Kennis over de cruciale elementen van een effectieve e-mail en hoe je deze kunt ontwerpen om maximale betrokkenheid te genereren. 
  • Praktische vaardigheden in het toepassen van generatieve AI, zoals ChatGPT, om e-mailmarketingstrategieën te ontwikkelen en te optimaliseren. 

Voor wie? 

Deze cursus is bedoeld voor marketeers en communicatieprofessionals die verantwoordelijk zijn voor e-mailcampagnes en hun vaardigheden willen uitbreiden met de nieuwste AI-technologieën. Of je nu nieuw bent in het veld of al enige ervaring hebt, deze cursus biedt je de tools en kennis die je nodig hebt om jouw e-mailmarketing naar een hoger niveau te tillen.

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleidingen te bekijken.

Taal

De opleiding wordt gegeven het Engels, de presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Wednesday 9 October:
9:30 - 11:30
Tamara Gielen Consultant, speaker & trainer at Tamara Gielen bvba

De rol van e-mailmarketing in de marketingstrategie

 

De trends en uitdagingen

 

De strategie en planning van e-mailmarketing campagnes

 

De creative do's en don'ts

 

Meten, testen en optimaliseren

Speakers

  1. Tamara Gielen

    Tamara Gielen

    Consultant, speaker & trainer at Tamara Gielen bvba

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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