Speakers

1. 

   Sanne Van Grootel

   Senior Strategy & Insights Lead at One Inch Wale

   Sanne Van Grootel, PhD, is an expert in consumer behaviour and data analysis with a strong passion for DEI and gender roles in market research. With an academic background of six years of PhD research and five years of experience in the market research industry, she has worked with both international and local clients to generate deeper insights into how consumers make decisions.

   As Senior Strategy & Insights Lead at One Inch Whale, Sanne helps companies translate consumer behaviour into concrete strategies that drive growth and relevance in a changing market. She develops and implements innovative research methods and continuously looks for ways to provide deep and impactful insights.

2. 

   Wim Hamaekers

   Founder/Partner at OneInchWhale

   Wim Hamaekers is an expert in consumer and shopper behaviour and is passionate about how consumers and shoppers behave and make decisions. This led to the development of methods and approaches to better understand consumer behaviour, for which he won three Esomar awards. Wim has more than 20 years of experience on both the client and agency side. He is also a guest lecturer at the Vrije Universiteit Brussel, De Artevelde Hogeschool and Erasmus University in Rotterdam, and a sought-after keynote speaker at international conferences.

   Wim Hamaekers and Jasper Scheir are the founders of One Inch Whale, an insights consultancy company that aims to help people and brands be relevant and sustainable in an increasingly complex world. They seek agile and cost-efficient solutions without losing the depth needed to make informed decisions. Given the importance of colour in our decisions, they recently set up a joint venture, Research & Visual Nudging, with Color Navigator.