Introduction

In this workshop, you will learn all aspects of storytelling. You will search  or the right topics and discover a new angle. You will learn the importance of a strong premise and translate this into a coherent script or text, making the right creative choices. The next step is transmedia storytelling. How do you tell sub-stories of a larger narrative across various channels in text, video, or audio? What formats work best on which platforms? And how do you achieve this without dedicating all your time exclusively to content creation? As the cherry on top, we will focus on audience participation and the available storytelling tools. How can you engage your audience in your story? We will connect the right tools and apps to your story world.
 
Because the basis of everything is, and remains, a strong story! Content is important, but nothing without the right distribution.

What will you learn?

• Gain insights into the basics of storytelling and transmedia storytelling.
• Create stronger (transmedia) stories that stick!
• Become aware of the pitfalls of (transmedia) storytelling.
• Apply this knowledge to a content strategy.
• Learn how to develop a new narrative world.
• Link relevant storytelling tools to your narrative world while staying within your budget.

For whom?

Content marketers & creators, journalists, copywriters, media planners, and social media managers.

Related Training: 24/7 videos

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

• Content marketing strategy
• Content creation

Language

The training will be given in Dutch, and the slides will be in English.
Participants may respond in the language of their choice.