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Legal implications of AI for marketeers

How to work in compliance with Artificial Intelligence?

Master Class Dutch Online
When 21 March 2025
09:30 - 11:30

Introduction

In this rapidly changing digital world, the use of artificial intelligence (AI) is becoming increasingly commonplace, including in the marketing sector. However, the advent of this powerful technology also brings legal challenges. In this webinar, we will highlight the legal aspects of AI for marketers, focusing on practical implications and tools to stay compliant.

What will you learn?

  • Introduction to AI: We start with a brief introduction to AI, focusing on relevant concepts and applications for marketers.
  • The AI Act: Key rules and impact: We discuss the key points of the European AI Act and its impact on your marketing activities.
  • Legal risks of AI: We highlight various legal risks associated with the use of AI, such as:
    • Copyright issues: How do you protect copyright for work created by AI?
    • GDPR issues: How do you ensure the privacy of your audience when using AI?
    • Liability risks: Who is responsible for damages caused by AI systems? 
  • Tips for legally compliant use of AI: We offer concrete tips to stay legally compliant with AI, including:
    • Conducting AI Impact Assessments
    • Transparency with stakeholders
    • Internal policies for employees
    • Pilot projects and internal validation of tools
    • Vendor assessment when selecting AI tools

For whom?

  • Online Marketers
  • E-commerce Managers
  • Lawyers and DPOs
  • Anyone responsible for implementing or using AI in marketing

Language

The training will be given in Dutch, and the slides will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Bart Van den Brande

    Bart Van den Brande

    Advocaat at Sirius Legal
    Bart Van den Brande is the Managing Partner of Sirius Legal, a law firm that has been fully dedicated to the digital economy in all its forms for over 12 years. Bart is a leading authority in data protection and privacy, advising clients on topics such as onlin...
    Bart Van den Brande

    Bart Van den Brande

    Advocaat at Sirius Legal

    Bart Van den Brande is the Managing Partner of Sirius Legal, a law firm that has been fully dedicated to the digital economy in all its forms for over 12 years.

    Bart is a leading authority in data protection and privacy, advising clients on topics such as online marketing, e-commerce, data protection, and emerging technologies like IoT, AI, cryptocurrencies, and NFTs.

    He is a highly sought-after guest speaker at universities, colleges, events, and training programmes. Together with his team at Sirius Legal, Bart is known for his direct, pragmatic, and human approach to law, as well as for his practical and commercial expertise in the internet, media, and marketing industries.

    Bart also serves as a DPO (Data Protection Officer) for several companies and teaches future DPOs, including at the Data Protection Institute.

Register

Sorry, the registration period is over.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 160 (excl. VAT)
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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