Speakers

1. 

   Berten Peremans

   Chief Strategy Officer at Publicis Groupe

   When shaping strategy for everything from instant coffee to luxury watches, for brands from Barcelona to Shenzhen, Berten has always been fascinated by what moves real people in the real world. Because behind every business result are people choosing brands with their emotions and their wallets. ...

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   Berten Peremans

   Chief Strategy Officer at Publicis Groupe

   When shaping strategy for everything from instant coffee to luxury watches, for brands from Barcelona to Shenzhen, Berten has always been fascinated by what moves real people in the real world. Because behind every business result are people choosing brands with their emotions and their wallets. This fascination fuels his passion for the art and science of creative effectiveness—understanding how impactful ideas not only inspire, but also drive tangible results.

   As part of the Executive Management, and leading the Strategy, Data & Planning team at Publicis Groupe Belgium, Berten focuses on getting the very best out of a team of 50+ bright strategists (brand, creative, data, marketing intelligence, comms planning, content, marketing automation, commerce and media planning), embedded within a group of 240+ diverse experts. That is what gets him going every day. That, and coffee.

2. 

   Matthias Langenaeker

   Strategy Director at Semetis

   For over a decade, Matthias has helped brands direct how they can become easy to think of and easy to buy starting from one core reflection: "What do real people do in the real world?" He operates at the intersection of data, strategy and communications, always starting from an evidence-based pe...

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   Matthias Langenaeker

   Strategy Director at Semetis

   For over a decade, Matthias has helped brands direct how they can become easy to think of and easy to buy starting from one core reflection: "What do real people do in the real world?"

   He operates at the intersection of data, strategy and communications, always starting from an evidence-based perspective. As part of the Leadership-team at Semetis, he works with 40 talented consultants and analysts to deliver the most effective digital strategies for clients, by offering them a broader strategic perspective in this age of opportunity.