Speakers

1. 

   Joke De Block

   Product Manager Total Video at Ads & Data

   Joke De Block is Product Manager Total Video at Ads & Data. With over 18 years of experience in the media industry, she has built strong expertise in media planning and strategy. She began her career at ZenithOptimedia as a Media Planner and Account Director, and at Essence Mediacom she advanced to Head of Strategy after leading the Comms Planning team.

   Today, at Ads & Data, Joke uses her analytical mindset and passion for the evolving media landscape to further develop the Total Video offering and bring brands and media closer together.

2. 

   Rikkert Van Loo

   Head of Market Intelligence at Ads & Data

   Rikkert Van Loo is Head of Market Intelligence at Ads & Data. He is an experienced professional in the media and advertising sector, with a strong focus on analysis, media strategy, and audience measurement. Around 15 years ago, he began his career at CIM, where he played a key role in establishing the measurement of time-shifted viewing. He then worked at various media agencies, supporting major advertisers such as Danone, Ferrero, and L’Oréal, focusing on both research and strategy.

   To this day, he remains actively involved with CIM, participating in various committees where advertisers, agencies, and media work together to develop the audience measurement studies of the future.

3. 

   Valérie Janssens

   Media Data&tech Dire at RMB

   Valérie graduated in law from the Université Catholique de Louvain (UCL) and developed a passion for the media industry when she started her career in 2000 at RTL Group in Luxembourg as an assistant to the group's TV and radio director. Since then, she has held various management positions in media and telecom companies, including Belgacom (now Proximus), Skynet, IPM, and RMB, building over 20 years of expertise in TV, radio, press, and digital, across editorial, advertising, and technology fields.

   As Director Media, Data & Tech, she is responsible for creating value across the entire chain for advertisers and partners at RMB, leveraging media, data, and technology, while ensuring alignment with the company's "responsible" positioning. The company's ESG strategy (Environment, Social & Governance) is also an integral part of her responsibilities.