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Brand activation strategy

How to activate your brand strategically?

Master Class English
When 24 March 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Igor Nowé

    Igor Nowé

    Marketing consultant & lecturer at Valuemarketing / Odisee / Karel de Grote Hogeschool / KULeuven
    Igor Nowé has held various roles in both national and international companies. He began his career as a Project Manager at Nedlloyd Districenters, before becoming a Junior Account Manager at the German detergent, cosmetics, and adhesive giant, Henkel. He quickly realise...
    Igor Nowé

    Igor Nowé

    Marketing consultant & lecturer at Valuemarketing / Odisee / Karel de Grote Hogeschool / KULeuven

    Igor Nowé has held various roles in both national and international companies. He began his career as a Project Manager at Nedlloyd Districenters, before becoming a Junior Account Manager at the German detergent, cosmetics, and adhesive giant, Henkel. He quickly realised that marketing was his true passion. He continued his marketing career at Diageo, the market leader in spirits, before eventually becoming Marketing Director at Carlsberg Importers and Valuable Savours Company (VA.S.Co).

    Driven by his passion for the field and extensive expertise, Igor Nowé transitioned into academia. He is currently a Marketing Lecturer at Odisee University College (Brussels) and Karel de Grote University College (Antwerp). He also teaches B2B, strategy, and brand activation at Ehsal Management School in Brussels, as well as brand activation in the MBA programme at Flanders Business School in Antwerp (KULeuven).

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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